Over the past year I’ve been honing exactly what I want my brand to represent, and I’ve been digging deep into my roots of who I am, and how to share my aesthetic in a cohesive way that represents the artist in me, while also setting a certain mood for client events. With all the changes and possibilities I want to bring forth, the transitions called for a renaming of my company. I wanted a name that truly represented not only what I’m doing currently, but also represents well what I want to grow it into.
The name PAVAN comes from a Spanish Renaissance dance. Pavane pour une infante défunte is a piece written by the French composer Maurice Ravel, and it encapsulates so much of the essence I want to create with my flowers. Every arrangement is slightly different, allowing the flowers to move in their natural state—a sort of dance of their own.
I’ve created, as a whole, something that resonates with other like-minded people. I hope it makes people feel either nostalgic for something, or it serves as an aspirational guide, or maybe you are just drawn to my work and don’t know why. Maybe it just totally gets who you are right now.
I create a feeling; a tone for your room. People take in art and beauty, whether or not they even realize they are. My intention is to create a table spread or ceremony set up that is welcoming and warm, and allows guests and clients to enter into the space fully. They may not remember every detail, but they will remember the feeling when they sat down for dinner or exchanged their vows. Those are the magic moments, and I believe florals can transport us there. It is my job as an artist to notice the details many miss, and present them in a way that guides a guest's experience through those elements. That’s what inspires me to create.
By using floral and candle vessels that have been handmade or hand carved just for me or even items that are vintage that have lived through a past memory, it starts my process honoring another artists’ work and craftsmanship that sets a tone for my design work.
My work is highly inspired by European arts. As a reaction to what seems gaudy sometimes in our current age, I really try to infuse a genuine elegance that isn’t flashy, but isn’t too understated either by tapping into that inspiration from arts that have stood the test of time. Architecture, paintings, landscapes, music—they all play a role in my design techniques and aesthetic. This also serves as a template for my new workshops.
Welcome to Pavan Floral.
I look forward to working together and creating beautiful art that goes beyond just a floral arrangement.